There is also a smaller volume of competition in this space, since the variety of brands within a showroom is limited while the variety of brands available to an independent plumber or contractor are indefinite.
In addition, no bulky boxes translate into better look and style. Based on the analysis, recommendations have been provided that will help Squalid in developing an effective marketing strategy.
As described above, Quartz is a fairly new product and launch of a new product requires awareness. Tended to stock whatever there was demand for of trade shops 4. These in turn will have a trickle down effect on the plumbers a major Channel partner for Quartzsince they are forced to install what the customers want in the above cases.
Jobber Clearly, Squalid falls in the Product development box.
Usually they have their own loyalty brands and were extremely reluctant to switch brands. Aqualisa is a U. For the developers, even if they could order large-volume, it is hard for them to buy Quartz because of the premium price.
Was the product worth the investment. While each of these options have pros and cons, we are recommending that the Quartz product be marketed directly to premium consumers, as well as directly to the consultants they will be advised by while shopping various high-end showrooms.
Characterstics Aqualisa Presence 1. Once this premium market segment is satisfied, Aqualisa should consider introducing Quartz technology into Gainsborough to capture the middle-income market segment.
It is necessary for Aqualisa Company to determine which distribution channels it should focus on and clarify the position of this product.
Also, they do not rely on the individual plumbers while making purchase decisions. Download Essay Get Full Essay Get access to this section to get all the help you need with your essay and educational goals.
Assuming that they fall in the middle of the two categories, style would be a consideration but not important. Johannesburg, Quavered and Sequestrate Manual ranging from 95 to Y sheds tend to attract value shoppers.
Since, price is very important to this category they do not like to spend money on solutions that require excavations as they would increase installation costs.
If the company target DIY market, it is difficult for the company to position the new products as premium brand. Aqualisa Quartz: Simply a Better Shower Case Solution,Aqualisa Quartz: Simply a Better Shower Case Analysis, Aqualisa Quartz: Simply a Better Shower Case Study Solution, SWOT Analysis Strengths: Innovation The launch of Quartz by Aqualisa is an example of the company constantly looking to bring in new products to the compan.
~ Increase market share and gain plumber loyalty ~ Demand will be hard to determine at first so special attention needs to be given to inventory levels ~ Serve several market segments not currently being targeted Aqualisa Sales ~ Normal shower installation usually requires two.
Aqualisa quartz shower, the top, state of the art product of the Aqualisa, was launched in May Aqualisa quartz case study summary. Aqualisa spent three years and 5. Case Analysis Aqualisa Essay. What is the Quartz value proposition to plumbers. Read this essay on Aqualisa Quartz.
Value Analysis: Describe the Quartz value proposition to end consumers and to plumbers.
In your answer, be sure to include hard numbers (i.e., cost comparison to an alternative product for end consumers and cost comparisons for installation, etc.
for plumbers) and a description of the performance value. utility value proposition value added proposition value proposition aqualisa quartz shower hbs value proposition banking value proposition change management value proposition chart graph value proposition company value proposition crm value proposition customer satisfaction and retention value proposition decision analysis.
Sep 09, · Aqualisa Quartz for Aqualisa Quartz.
Marketing strategy articulating the Quartz value proposition so that plumbers cannot resist and generating pull from consumers.Aqualisa quartz value proposition